Saturday 25 February 2012

Euphemism

EUPHEMISTIC LANGUAGE

A word or group of words that are deli used in order to evoke a particular kind of respons from the readers

NOAM CHOMSKY


  • words have negative and positive connotation
  • In other words, some words have good or bad reputation
  • Some words are for formal context and for informal context.

MICHAEL FOUCAULT

  • Honesty & Direct Language is better for the society
  • No such things as negative and positive words
  • It all depends on context
Even though language has become an integrated part of our lives, most of us do not pause to consider the importance in which it plays in our perception of the world around us. Language is a product of social norms, tradition, culture, and even history. In fact, many historians have even found evidence of geographical migrations of populations using a method of comparative linguistics, such as comparing Sanskrit to Germanic languages to find that populations have moved from India to Europe in ancient times. It goes without saying that language plays a role in creating and reinforcing social distinctions, if only through our subconscious.


Example and observation

  • Mr. Prince: We'll see you when you get back from image enhancement camp.
    Martin Prince: Spare me your euphemisms! It's fat camp, for Daddy's chubby little secret!
    ("Kamp Krusty," The Simpsons, 1992)


  • Paul Kersey: You've got a prime figure. You really have, you know.
    Joanna Kersey: That's a euphemism for fat.
    (Death Wish, 1974)

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